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В этом выпуске: Тема: Franchising Словарь: Флэш-карты и упражнения Видео: How to Get Started in Franchising Новости сайта: Интернет-тренинг "Английская грамматика-экспресс", "Учебники английского языка" |
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Тема: Franchising |
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What is a franchise? A franchise is a right granted to an individual or group to market a company's goods or services within a certain territory or location. Some examples of today's popular franchises are McDonald's, Subway, Domino's Pizza, and the UPS Store. There are many different types of franchises. Many people associate only fast food businesses with franchising. In fact, there are over 120 different types of franchise businesses available today, including automotive, cleaning & maintenance, health & fitness, financial services, and pet-related franchises, just to name a few. If you are thinking about buying into a franchise system, it is important that you understand exactly how franchising works, what fees are involved, and what is expected of you from the franchise company. An individual who purchases and runs a franchise is called a "franchisee." The franchisee purchases a franchise from the "franchisor." The franchisee must follow certain rules and guidelines already established by the franchisor, and in most cases the franchisee must pay an ongoing franchise royalty fee, as well as an up-front, one-time franchise fee to the franchisor. Franchising has become one of the most popular ways of doing business in today's marketplace. In most states you cannot drive three blocks without seeing a nationally recognized franchise company. |
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A franchise can be an excellent way to enter business. Buying a franchise is essentially purchasing a proven business system that delivers products or services. The purchase includes a name, a product or service, site selection assistance, probably facility design and a delivery method. A good franchisor wants the franchisees to be successful and works to help them over rough spots. A franchisor must control the system to ensure that the public can rely on the trademark as an indicator of consistent quality and service. If you are an individual who must make all the decisions and exercise complete control, a franchise may not be for you. A franchisee is a member of a team and someone else is the quarterback. Many small business people are individuals who take pride in running the entire show and do not welcome outside interference. Such entrepreneurs may be highly successful on their own, but poorly suited to be franchisees.
There are statistics showing franchises have a much lower failure rate than small businesses in general. Other studies present a different perspective. A good franchisor insists on a sound business plan, adequate financing, intelligent site selection and use of a proven system for delivering the product or service. These factors make good business sense and reduce the failure rate for any startup business. The first step in selecting a franchisor is to pick an industry that fits your interests. Then select several franchisors in this industry for consideration. Gather information from the franchisors and from existing franchisees. Develop your own Business Plan from the perspective of a “startup business”. Franchisors should be able to provide much of the cost data, but develop your plan using their business model. Base your final selection on investment quality, not emotional factors. About half of the states have franchise registration laws requiring franchisors to register and submit certain information before allowing them to sell franchises. Franchisors may be exempt from this requirement, if they have complied with Federal Trade Commission Uniform Franchise Offering Circular requirements. It is best to be wary of franchisors unable to produce state or FTC filing documentation and approval. When evaluating potential franchisors you obviously want a comfortable association with people who will cheerfully answer questions, but other factors must be evaluated. |
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Термин словарь: Флэш-карты и упражнения |
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franchise - франшиза right granted to - право, предоставленное к-л. franchisee - держатель лицензии franchisor - выдающий лицензию royalty fee - платеж-роялти proven business system - испытанная бизнес система facility design - промышленный дизайн rough spot - трудный участок |
trademark - торговая марка outside interference - вмешательство poorly suited to - плохо подходящий для failure rate - скорость развала registration law - закон о регистрации be exempt from - освобождаться от be wary of - быть осторожным с |
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| Другие упражнения >>> English-Russian Business Words - Franchising from E2D | ||
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Страница "Термины" обновлена, и теперь все термины переведены в новый формат - звуковые флэш-карты, т.е. любой термин можно услышать по-английски и по-русски (если есть такая необходимость). Кроме того, лучшему запоминанию помогут проверочные упражнения и словесные игры. Ознакомиться с новой версией англо-русского бизнес словаря можно здесь - www.english-2days.narod.ru/terms/biz1.html. |
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Видео: How to Get Started in Franchising |
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Watch the video "How to Get Started in Franchising" and be ready to answer the questions:
1. Are you a self-starter? 2. Are you motivated? 3. Can you take directions? 4. Are you committed to long hours? 5. What do you like to do? 6. What will it cost? 7. Do you know your competition and demand? |
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Новости сайта: Интернет-тренинг "Английская грамматика-экспресс", "Учебники английского языка" |
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Пройти интернет-курс "Английская грамматика - экспресс" (все уровни от элементарного до продвинутого) можно, заполнив форму подписки на странице www.english-2days.narod.ru/grammar.html. Опубликованы дополнительные материалы к популярному учебнику общего английского языка - Cutting Edge - подробности здесь - www.english-2days.narod.ru/textbooks/textbooks.html. |
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